Brand and Design Standards
1.0 The Fernbank LINKS Brand
LINKS is known for building consistent and focused robots that excel at tasks. These qualities are the basis for the Fernbank LINKS brand: consistency and focus.
1.1 The Fernbank LINKS Name
The name Fernbank LINKS, originated from the location and mission of the original 5 founders. Fernbank Science Center is where the LINKS team is based. LINKS, Linking Ideas and Networking Kids with Science, comes from the team mission to inspire the community with science. and engineering.
When identifying the Fernbank LINKS team in a text, the full name, Fernbank LINKS, must be used in the first instance. Following instances of the name may use just the acronym, LINKS, to reference the team. To the right is an example of correctly using the Fernbank LINKS name, from an interview with Robotics Competition News.
LINKS is an acronym. Therefore, when it is used in any text, it must always be in all caps. Links, links, or anything other than LINKS incorrectly refers to the Fernbank LINKS team.
4468 – Fernbank LINKS interviewed with us about some of the mechanical challenges they overcame, as well as how raw drivetrain power and speed can affect match strategy. They also had a very simple way to make the VersaPlanetary gearboxes on their climber stronger by increasing the number of stages. LINKS also has a very unique build space. They work out of Johnson Research and Development Center in Atlanta, Georgia. The center is a shared space with 6 other FRC teams from around the area.
1.2 Writing Style
General Rule
As a professional organization, Fernbank LINKS does not use the first person (i.e. I, we, us) to refer to itself. In documents, always refer to LINKS in the 3rd person.
Exceptions
Use of the first person is allowed on Fernbank LINKS social media accounts and in emails sent from info@fernbanklinks.com. On these platforms, the text speaks as the organization itself. It is the voice of Fernbank LINKS speaking in newsletters and social media posts.
Examples
2.0 The Logo
Element
Logo
Icon
Clear Space
Minimum Size
2.1 Logo Versions
Standard Logo
4468 Logo
Icon
2.2 Logo Color Variations
Color
White
Black
Blue
2.3 Logo Best Practices
Do not ever, to any version of the Fernbank LINKS logo...
Transgression
Example
Recolor
Rotate
Alter elements
Reset type
Alter icon
Insert periods between the letters in LINKS
Applies to photos as well
Fernbank LINKS reserves the right to create special altered logos in accordance with FRC game themes or other occasions.
3.0 LINKS Colors
The main colors, LINKS Blue and White, are to be used in most cases.
The support colors, LINKS Salmon and LINKS Black, are used as highlights and alternate colors. The support colors are in order of importance to the right from left to right.
Color
RGB
Hex
Sample
LINKS Blue
51, 76, 160
#324B9F
White
255, 255, 255
#FFFFFF
LINKS Salmon
226, 79, 54
#E24F36
LINKS Black
33, 33, 33
#212121
4.0 Typography
Bebas Neue is the dominant Fernbank LINKS font. The bold weight is identical to the original Bebas font used in the Fernbank LINKS logo. The entire Bebas Neue font family may be used in Fernbank LINKS media as headers and large text. The title, table of contents and all section headers in this document are in Bebas Neue.
Proxima Nova is the body text font, used in paragraph copy. The Proxima Nova font family may be used by itself if Bebas Neue is not supported, for instance, when using Google Docs or any other service in which only web fonts are supported. Proxima Nova is a Google web font, so it is supported by default in most services. This text, and all other body copy in this document, are in Proxima Nova.
4.1 Typography Best Practices
When deciding which font and weight to use for a specific piece of text, remember that weight correlates with importance. The heavier and larger a font is, the more it will draw your attention. Knowing that, use the various weights of Bebas Neue and Proxima Nova to your advantage to create a consistent hierarchy, like shown below.
5.0 Design Elements
These are some example design elements to incorporate into Fernbank LINKS materials.
6.0 Branding Examples
Help
If you have any questions about the Fernbank LINKS Branding & Design Standards, or about how you are using Fernbank LINKS names, logos, or other intellectual property, please send an email to info@fernbanklinks.com.
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